Video Ideas to Generate Leads: If you are creating videos for business, there are some Video Ideas to Generate Leads to watch out for. There are many kinds of videos being circulated on the internet nowadays. You can create a video that is informative or educational, or you can even create a video that is entertaining and amusing.
Many businesses have started using videos to promote their products, services, brands etcetera on the internet. Videos have definitely got something magical about them because it isn’t hard at all to captivate an audience with a good video presentation even if they are not directly linked to your business. However, do not make this mistake thinking that all the videos you produce will automatically be effective simply because most people today would rather spend time watching interesting videos instead of reading articles.
A book advertising research has shown that almost 70% of internet users are more likely to click on video advertisements rather than banners. Can you imagine how much higher is it compared to posts, photos, or anything else? You can well expect your website traffic to definitely go up once your videos start rolling out on the internet. Just make sure that it has quality content in order for people not to press the stop button in their browsers. Let’s take a look at these Video Ideas to Generate Leads:
1. Videos That Share Your Story
A lot of people think that creating videos is expensive and time-consuming but that is not true at all if you already have the equipment needed for video presentations. Make interesting stories about what inspired you to start your business, or simply interview yourself by talking about what you do and why you started the business. By allowing people to know more about your story, they will feel that there is something genuine in your products. Videos like this allow viewers to relate to the stories while gaining valuable knowledge on how exactly you became successful in doing what you do.
2. Video About Your Product or Service
It is important for potential customers to get an idea about the product or service before they actually purchase it, this will make them satisfied later when they finally see what they are paying for after all. This trick also helps businesses because it makes their brand look good when others will learn positive things about them through videos. You can record a video of your staff who are experts in using the product or service to show people how it works. If you are planning to create an informative video about your products, you can also record a video that shows the downfalls of other products. This just might convince many people that what they have is far greater than anything else available in the market today.
3. Video As An Advertisement
Many business owners just choose to advertise their website by simply writing a text on their page, but this does not work so well because not everyone has the time and patience to read all those words on a page anymore due to modern technology’s quick advancements. With videos being so popular today, your viewers will stay longer on your website since they are watching something rather than reading something. Just make sure that the video you make is not too complicated because your viewers will get bored and click on anything else rather than your ad.
4. Fun Video Campaigns
Aside from the common videos that businesses make, they can also try creating fun yet informative videos in order to get more customers, especially for very serious businesses like banks and other financial institutions where trust is a big issue and getting an idea about them makes all the difference. Through these kinds of campaigns, you can enhance the image of your company while at the same time telling people valuable information that might be interesting to watch instead. You could simply use a video camera or any other equipment to record yourself talking about what you do in a fun manner rather than being so stiff with everything.
5. Video Testimonial
People are always more comfortable with what they know best, and what is most familiar to them, which is why you can enhance trust by having testimonials. Online marketers just love this trick because it enhances their credibility while at the same time being able to share knowledge on topics that might interest their target audience without being so ‘sales-y’ about it. You can have your customers or clients answer certain questions in front of the camera via email or other ways, though you can also do face-to-face interviews as well.