Today it’s a hard reality that, your website may as well be invisible on Google if you don’t place in Google’s top 10 results for your target keywords. 75% of searchers never go past the first search results list, according to HubSpot, which is why it is so important to rank on Google’s first list.
There are some methods and techniques you can adopt to rank higher on Google, but the chances of ranking on page 1 of Google are limited if you don’t get the basics right.
You will be setting the groundwork for your site to improve its popularity in search by adopting Seo’s best strategies. You can move on to more complex keyword research and link building techniques once you have laid the groundwork.
I will share the 5 SEO best practices in this article that you should pursue to achieve higher search rankings in 2020.
1. Write a fascinating Title Tag and Meta Description
Two of the most important Meta tags on your website are your website title and meta description. Let’s first cover the title tags.
a) Title Tags
Title tags are clickable headlines that appear from an SEO perspective in search results and are highly important.
FourCreeds Says: Titles are crucial for providing users with fast insight into the content of a result and why it is applicable to their query. It is also the main piece of data used to decide which result to click on, so on your web pages, it is important to use high-quality titles.
The first 50-60 characters of a title are usually shown by search engines like Google. As long as you keep your title tag below 60 characters, Google will show the full title on your page.
- Include your target keywords.
- Include a title that matches search intent.
- Avoid creating duplicate title tags.
- Avoid keyword stuffing.
- Keep it descriptive but concise.
b) Meta Descriptions
On a website, the Meta description is the second most important Meta tag. A Meta description is a succinct overview of a website shown in the SERPs below the title tag. Meta descriptions do not influence search rankings directly, but they can affect CTR.
It is best described by Google:
A meta description tag will usually educate and intrigue users with a short, specific summary of what a particular page is about. They are like a pitch that convinces the user that what they are looking for is exactly the page.
Google typically truncates Meta descriptions to 155-160 characters, so make sure that you offer an accurate overview of your content while keeping it below 160 characters. Include unique Meta descriptions for each page on your website.
- Use an action-oriented copy.
- Include your target keywords.
- Match search intent.
- Provide an accurate summary.
2. Optimize Your Images
Images play a vital role in optimizing the site’s user experience for visitors. Chances are that you spend a lot of time on your website finding the right images to improve your blog posts, product pages, and other related pages.
But do you spend a comparable amount of time optimizing the photos on your website? If used the correct way, photos will contribute to the overall SEO of your site and improve organic traffic. Four items you can do to enhance your photos are given below.
a) Choose the Best File Format
Site speed is an important signal for rating, and images are often the greatest contributor to the overall size of the website. As a consequence, in order to boost your site’s overall efficiency, you need to optimize images for speed. Picking the right file format is the first step involved in optimizing images.
b) Compress Your Images
The larger the size of your image file, the longer it takes to load the web page, which is why compressing your images before uploading them to your site is essential.
c) Provide Alt Text for Images
The addition of alt text to images is still a required step, despite improvements in Google’s ability to understand images. It enhances web usability by adding alt text to images and lets browsers better understand the images on your website.
d) Lazy-Load Your Images
Lazy loading is a technique that defers the loading at page load time of non-critical resources (images, videos, etc.). Instead, only when users require them are images and videos loaded.
3. Use Internal Linking
Internal links are important because they provide a hierarchy of knowledge for your website and help Google gain a deeper understanding of the material on your page as well. When used the right way, internal ties will dramatically improve your rankings.
An SEO best practice is adding internal links to pages that need a boost from top-ranking pages on your site.
To detect and correct internal linking errors on your website, you can also use SEMrush. Within SEMrush ‘s Site Audit tool, the Internal Linking Report can be extremely useful in finding issues with the internal link structure on your site.
- Boost The Website’s user experience
Google keeps a close eye on the way your content is treated by users. As such, one of the main factors in enhancing search rankings is user experience.
Page speed plays a key role in optimizing visitors’ user experience on your website.
- Use subheadings
- Avoid using the intrusive popup
- Use white space
5. Include Keywords in Your URL
A frequently ignored feature of SEO is the URL structure. A strong URL structure gives an understanding of what the destination page is all about for both users and search engines.
It is best described by Google:
A website’s URL structure should be as clear as possible. Consider arranging your content so that URLs are built logically and in a way that is more accessible to humans (readable words instead of long ID numbers, if possible).”
With that in mind, here is how a well-structured URL can be created:
- Use short URLs
- Use keyword-rich URLs
- Remove unnecessary stop words
A great starting point for achieving higher search rankings is the SEO best practices outlined above. That said, irrespective of the niche you work in, the competition for the coveted first page on Google is intense. When these best practices are in place, ensure that you are properly up to date with the latest SEO developments and from time to time follow other SEO strategies to keep ahead of the game.
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