PPC Optimization: While Pay-per-click seems challenging to someone who doesn’t understand online advertising, it has many benefits over traditional advertising options. First, it only targets people who are or are likely to be interested in your products and services. Second, it can be quantified meaning you know the number of impressions, clicks, downloads, and conversions that taken place through your ad, which is next to impossible to know through offline advertising.
On top of it, it is cheaper if you know what keywords to target, maintain relevancy and optimum quality score. This can be achieved by following a few practices and you don’t have to spend money on professional PPC campaign management service. Read the article to know tips to improve your campaign performance.
Define a Goal
To start a PPC campaign, you need to have a well-defined goal that should have a clear purpose and realistic outcome. For instance, you have a blog, wherein you aren’t selling anything, then you want people to come to your site, read the content, and probably share with other people. Hence, your goal is to get traffic to your website. Goals vary from business types you can aim to get more traffic, impressions, subscribers, downloads, and conversions. When you have a set goal, you will also know which kind of Google Ads to choose from.
Choose the Right Keywords
According to FourCreeds, Even though Google provides a list of keywords to choose from, you should target keywords that have a high Click-Through Rate (CTR). After selecting the list of keywords, don’t stuff them into an ad but carefully use them. So it looks like a well-written ad copy. The relevancy of your keyword to the ad is also crucial as it determines the quality of your ad. Therefore, create headlines that are relevant using the right keyword. And identify the pain points of the customers so they click on them. Also, remove negative keywords to save money and increase the conversion rate. Since negative keywords appear to users that you are not targeting. If they will click on your page you’ll pay for a user who is not interested in your products.
Write Engaging Ads
While you are writing Google Ads, keep in mind that you are not writing tag lines. But description lines with headers. These headers are important because they grab the attention of users. And the description lines are an additional piece of information to let the users know that the page contains what they are looking for. The users scan a google search result page. They don’t read them so you are required to provide the exact information with correct grammar as not to leave a bad impression. Also, you have a character limit, therefore, you need to write compelling ads within the limit. Keep your ad simple with a clear Call to Action to let the users know what action to take.
Remarket Your Ads
Remarketing is a technique in which your ad is shown to users who have already viewed your offerings. These users are in the awareness phase and you can capture the missed opportunities through different lead magnets. Influencers in your niche, social media channels, etc. This technique is really helpful in PPC Optimization.
Use Ad Extensions
Ad Extensions are a great way to provide extra information about your business and redirect them to related pages. Extensions include call-outs, site links, reviews, last visit, location, call, and more. Just by adding a site link to your page, you can show the related products that you are offering. And increase your click-through rate.
After ensuring all the above PPC Optimization points. Marketers should constantly keep a track of their ad performance as that is beneficial in gaining insights into your ad campaign.