Amazon, Walmart, and Target are not only popular retailers, their websites also serve as resources. Thousands of people visit these sites daily to search for products through customer reviews. Many such large stores are used as search sources when others do not provide enough information for shoppers to make an informed decision.
Product reviews are an essential part of the branding and marketing of online stores. They help build trust and loyalty and generally describe what sets your products apart from others.
Today we will figure out how surveys help your store increment deals and how to persuade clients to leave more. Peruse on to begin. Zliciousconfections is the best example for a website review.
Audits help your store in a couple of enormous ways
Sagacious customers infrequently purchase an item without knowing how it functions for them. They read the great, the not very great, and the tremendously revolting to settle on the main choice: Should I get out my wallet and dive in?
The direct benefit of reviews is that they can make your prospective customers feel much more secure. The more reviews you have, the more confident the buyer will be that you are making the right decision.
Reviews can also help increase a store’s online presence. Since customer reviews appear on every product page, reviews can help you find pages in search engines using unique keywords.
When customers share products that they have rated on their social media, there is also more awareness for those products and your brand.
Audits can likewise help you better comprehend your items. You can utilize an item for quite a long time, however, clients are probably going to see things you could never take note. That implies your clients can give you extraordinary input, thoughts for upgrades, or even incredible showcasing thoughts.
That said unless you’re currently selling a product that is going viral or has been seen on Shark Tank, getting feedback from customers isn’t easy. However, there are many simple and affordable ways to entice customers to tell the world what they think about the products they’ve bought.
Let’s dive in.
Start by asking your customers directly
According to FourCreeds, the best way to get customers to rate the items they own or have bought is to simply ask them. Be direct, it’s not that your customers don’t want to leave feedback, but they often don’t remember.
Ask customers who have made a purchase from you for a review about a week after their order arrives (or later if your customers are unlikely to use your products right away).
On-site requests and follow-up emails are the most popular methods of doing this. If you’re using WooCommerce, the Follow Ups extension lets you automate this via email with as many different settings as you want.
Make the review process a breeze
Don’t send customers to a review form littered with unnecessary fields. You need a name, an email address (for contact or verification purposes only), a rating, and the review.
If you think it’s necessary, you can also ask customers to write a title (or headline) and provide a broad location (such as a city or state). If you want customers to be able to add images or videos, use an upload feature that you’ve tested on all devices.
The easier it is for customers to submit reviews, the more reviews you will receive.
Offer an incentive
Motivators are an incredible method to get individuals amped up for sharing data. This can be anything from adding evaluation prizes to a current prizes program or making new compensations for assessors.
For example, if you list an established product on Adagio Teas, you will see hundreds if not thousands of reviews. This is partly because customers receive five loyalty points for every written review.
If you don’t offer a rewards program, there are many other ways to incentivize, including:
- Competition entries (see below)
- Coupons: For example, you can spend a 10% discount coupon on your next order.
- Discounts: Like the previous ones, they offer an instant $ 5 discount in exchange for a review; this is something you can do with the Discount Review extension, aptly named
- Gift Cards – Probably limited to reviewers who submit detailed reviews accompanied by images or videos, or those who submit multiple reviews over a period of time
While the sort of impetus ought not to be something very similar for all stores, any online business webpage can probably improve the probability of surveys through motivators.
Offer entries to the competition in exchange for comments
Customers love the chance to win. You don’t have to give away a car. Instead, save images for something simple, like a gift card from a store or a cheap popular product.
Some popular gift ideas are:
- Keep gift cards
- Unique accessories made especially for your store giveaways
- Popular store products
- Gift cards for chain restaurants or coffee shops
- A limited or unique item
Do you want to attract reviewers better? Transfer the entries to different draws so your chances of winning are higher.
Request photos (or reuse existing photos)
People also love taking pictures of… well, everything! Product reviews accompanied by images and videos tell a better story than those with just text.
Adding the ability to upload images and videos can increase the likelihood of a review as people like to share media, especially if they love a product.
If your customers don’t share many photos in your store, you can ask for permission to reuse the photos you found on social media (like Instagram and Twitter) as a review with credit. This is a powerful form of social proof and can make your product pages look great!
Tip: ask the right questions
When asking for reviews, make sure to ask the right questions. You don’t just want to know if your customers liked your product. You want to know how they use it (explanation, photo, video), who they would recommend it to and if the product has changed anything in their lives.
While you want these review forms to be as short as possible, consider all the essential information others need to make an informed purchasing decision. A fashion store may want to ask whether a product is “true to size” or not. A photography shop can benefit from knowing whether the reviewer is an amateur or a professional.
Asking the right questions not only makes the review more authentic, but it can also make buyers of certain products want to report how a product fits or worked for them.
How to handle your incoming comments
Handling reviews correctly can build trust and loyalty. It can also help the site get more reviews as people will know that someone is really listening.
Here are some quick tips for working with reviews.
Update your reviews regularly
Plan to check your reviews at least a few times a day, or use notifications to know when a review is being submitted. If you manage your reviews, you should approve or decline them as often as possible to keep things moving.
Customers can get frustrated when they take the time to write something and it is ignored. Sometimes they rewrite and even forward reviews, assuming they were lost.
Respond to reviews that need your attention
Apologize for your mistakes, clarify product information, and thank customers for taking the time to provide feedback. You don’t have to respond to every review, but be sure to take the time to show that you care.
If you want to address a situation privately, you should post a response communicating with the customer via email or phone. This way, buyers can see that you take business seriously, which can boost their confidence by leaps and bounds.
Don’t worry about the little things
People complain and sometimes about strange or crazy things. While these reviews lower the average, a higher percentage of positive reviews should make up for things. Posting reviews on all levels shows that you keep it real.
Experienced online shoppers know what to look for. Usually, they read the most positive reviews first (to see if the product does what they want), followed by the worst. They know that a decent percentage of negative reviews about otherwise good products are not necessarily related to the product itself.
This Amazon customer review of a pair of hiking boots translates to the fit of the shoe for a specific person, not necessarily with the product.
Unless a review describes a product inaccurately, refers to another product, or is offensive, it’s best to leave it there.
Embrace the process, sell more products
Soliciting and posting customer reviews is an essential and ongoing part of online business. By following the steps listed here, you can convince buyers that you are trustworthy and have great products. They can also inspire other customers to give their opinion about the products you sell.
Does your store currently allow product reviews? What steps have you taken to encourage buyers and customers to share their views? Let us know in the comments.