New to Instagram? Or trying to increase your Instagram followers and driving sales? Then this post is especially for you. Did you ever think why do you need to sell on Instagram?
Because Instagram is the 2nd most widely used social platform after Facebook, you can check here how to increase your business reach through Facebook. It has over 1 billion active users worldwide.
In the beginning, Instagram was formally known as a hip photo-sharing platform. But did you know it’s not only for artists and photographers? Today, Instagram has become an excellent marketing platform for brands and businesses.
According to FourCreeds‘ recent studies, 90% of Instagram users follow at least one brand of their interest. About 80% of users make their buy decisions through Instagram. Since 2016, Instagram’s algorithm has been changed to bring posts to appear on the top based on popularity.
Due to these changes, now posts with high engagement appear to the top, and posts with low engagement never get ranked. If you have stepped out in Instagram marketing with a new brand, follow the given tips to increase your brand visibility and make sales.
Tips to Increase sales on Instagram
Here are some proven tips that can help your brand stand out from the crowd.
Use your Link in Bio
If you’re running social platforms other than Instagram, you can see many spam contents in posts’ captions. Due to this, Instagram puts some restrictions when it comes to adding links. That’s why it allows us to have only a single link in the bio. So, you need to make the best possible use of this single link.
Like many people, you may think about how we can use bio links wisely. It’s pretty straightforward. You need to use an Instagram link in bio tool such as LinkBook, Shorby, Linktree, etc., to house your multiple links in one place.
The Instagram bio tools allow us to create a mini-website or landing page to host content such as videos, blog posts, product pages, and multiple links, such as links for your social accounts and affiliate websites or blogs.
Let’s here proceed to take a quick look at the LinkBook bio tool. It’s 100% free to use. By using it, you can create mobile-optimized landing pages to show everything on one page. Moreover, it provides custom domains to protect your links from being spammed by Instagram.
LinkBook offers tons of attractive designs so that you can display them awesomely. This bio tool has integrations with Mailchimp. In addition, it provides media embedding, social embedding, in-depth statistics, UTM parameters, and many other features.
Post Images that engage your audience
Visual things have more power to engage the audience than text material. So, it’s necessary to post the images that speak and attract the audience. Your images must be meaningful enough that you don’t have to put text to define them. Post-high-resolution photos that must be relevant to your brand or business.
Enhance your Instagram images
To make your posts more engageable to meet Instagram’s algorithm criteria, you need to enhance your images with the right tools. There are many tools available in the market, but I will show you the top image editing apps.
Canva: It’s free to use. Canva offers hundreds of tools that can help you customize your images as per your desires. Moreover, it provides tons of attractive designs and templates so that you can use them to make your IG photos awesome.
The second tool is VSCO that many photographers much love. Like Canva, it’s free to use. If you want to use it, create your account and avail of its unique features. The third app is Color story, which offers customizable filer packs.
Instagram contests play a vital role in engaging the audience as well as gaining new followers. Here are three essential contests ideas you can use.
Tag a friend: the audience will get one entry for every friend if they are in your post. By running contests, you will get more likes, comments, and followers. If a user wants to enter your contest, they will need to like, comment, and follow you to enter your contest.
Respond to comments
After reading your post, if a user drops a comment, it means you have achieved something incredible. But you don’t have to stop there. You should like their comments and reply by saying, “Thanks.” Responding to the audience’s comments is a good marketing tactic. This tactic can help you win the audience’s heart.
If you don’t have enough time to comment, you can hire a social media manager who will manage and handle your account from all aspects.
Instagram is the only option for those who are new to Instagram and want their brand at the top. If you have a new brand or want to increase your followers and make sales, follow the tips that are mentioned above.